SEO stands for "search engine optimization." It is the process of improving the visibility and ranking of a website or a web page on a search engine's unpaid results. This is done by making sure that the website's content, structure, and design are optimized so that search engines can easily understand and rank it.

SEO is a cost-effective marketing strategy that can provide a higher return on investment compared to traditional advertising methods. Overall, SEO is essential for brands that want to establish a strong online presence and stay competitive in their industry.

SEO is important because it helps increase the visibility and credibility of a website, and can lead to more traffic and ultimately more revenue for the website's owner. Additionally, SEO can also help to establish a website as a reputable and trustworthy source of information for its users. In short, SEO can help a website to reach its target audience, which in turn can lead to more conversions and sales.

On-page optimization is another important aspect of SEO. This involves making changes to the website's structure, content, and meta data to make it more search engine-friendly. This can include optimizing title tags, meta descriptions, headers, and image alt tags, among other things.

Off-page optimization is also crucial for SEO success. This involves building backlinks and social signals to improve the website's authority and reputation. High-quality backlinks from reputable sources can help improve the website's ranking in search engine results pages.